Pure Pastry runs its webshop and its in-store point of sale on The Cloud — one product catalog, one commerce spine, no double entry.
Maple chocolate chunk cookie
Almond croissant
Pure Pastry is a working bakery. Like most small retailers, it had grown into a patchwork of tools: one for the website, another for the register, a spreadsheet somewhere in between. Keeping products, prices, and stock aligned across all of them was manual, brittle work.
The goal was a single system a bakery — not a developer — could run: an online storefront and a countertop register that draw from the exact same catalog, backed by real payments.
The storefront is live with the full catalog, and the register runs the same catalog behind the counter — one commerce spine, online and in-store.
Pure Pastry became the proving ground for The Cloud's commerce spine: the pattern other shops now build on.
Every detail on this page is real and qualitative — what was built and the surfaces it used. No invented metrics.
A storefront, a booking flow, a whole go-to-market workspace — one place, built in prompts. Start free.