Little Wolf — Website Rebuild (Stage One)
Little Wolf — Website Rebuild (Stage One)
The proposal site to put in front of Shirley, plus the path from concept → live.
The deliverable
A full rebuild concept of littlewolf.coffee, built in The Cloud Studio and rendering live in-browser:
What it keeps (their brand, faithfully)
Voice — "Good Coffee & Companions," approachability and companionship front and center.
Look — minimalist, warm paper/cream palette, the wolf/husky mark, light editorial type.
Structure — Coffee, Subscriptions, Wholesale, Locations, About — mirroring their real nav.
What it sharpens
Roast grid with origin, type, tasting notes, and tags (Single Origin / Decaf / Blend / Espresso) — scannable, modern, mapped to their actual lineup.
Subscription tiers — Solo / Pack / Den as a proposed structure (their call on price + cadence), replacing the current flat subscriptions page.
Two-location café strip — Ipswich roastery + Boston, designed to scale as they grow.
Wholesale/partner section — surfaces the national distribution story that's underplayed today.
Motion + polish — sticky nav, marquee, hover states — current-feeling without losing the calm.
What's mocked vs. real
Real: brand voice, nav, location info, representative roasts (Kamwangi AA, Artemira, Boa Vista, Decaf El Nevado).
Mocked: prices, subscription tiers, product images (Studio placeholders). All swap for live data.
Path to live — the Shopify integration question
Little Wolf runs on Shopify. Two honest routes:
The Cloud as the experience layer, Shopify as the commerce engine. Catalog, inventory, checkout stay in Shopify; The Cloud renders the storefront + content and syncs product data. Lowest-friction, lets them keep their ops.
Full migration to a Cloud WebShop surface. Bigger lift, bigger payoff — but only after trust is built. Not a Stage One ask.
Stage One = show the concept, agree on the experience-layer approach, pick one thing to wire up live (a single collection synced from Shopify is the cleanest first test).
Open questions for Shirley
Is a website refresh actually a felt need, or is the bigger pain in wholesale ops?
Who owns the Shopify store day-to-day?
Boston location — launched, or launching? Affects how we treat that section.
Appetite for subscriptions as a growth lever?
