FIFTH SEASON / 100K FOLLOWER MODEL

Instagram growth projection · Aug–Dec · starting at 9,000 followers

Levers

Monthly ad budget (media)

Assumes a strong follow-to-enter giveaway at $0.70 per follower — every $1,000 ≈ 1,430 new followers, ~1,215 retained.

Reciprocity program — hours per week

— targeted follows/week → — new followers/month

— hrs/month invested — the targeting-intelligence engine behind the paid campaigns

Key Assumptions

Days / week worked

Follows per hour worked

Follow-back conversion

Assumes 40% — the always-on contest layer gives targeted accounts a reason to follow back.

Organic growth / month

Contest churn

Projected followers · Dec 31

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Monthly budget to hit 100K by Dec 31

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Media spend per incremental +10K

Appendix: how the model works

Model: monthly compounding, Aug–Dec 2026, fixed planning estimate of $0.70 cost-per-follower (assumes strong giveaway; re-forecast after campaign one with actual data). Reciprocity throughput is set in Key Assumptions (default 80 targeted follows per hour worked). Program hours include 2 hrs/month audience discovery. Influencer marketing is outside this SOW and not modeled. Estimates only.