ACQUISITION.COM · ALEX HORMOZI

More leads. Better offers. A bigger business.

The free playbook behind the $100M series. Build a personalized Scaling Roadmap in under 30 seconds, read straight answers on offers, leads, and money models, and see every way to work with the firm.

AHAlex Hormozi · Acquisition.com
The $100M Scaling Roadmap · nine stages
0
Improvise
Nothing to sell yet
1
Monetize
Make your first sale
2
Advertise
Make it repeatable
3
Optimize
Make it profitable
4
Stabilize
Make it reliable
5
Prioritize
Make it focused
6
Productize
Make it a machine
7
Specialize
Make it the best
8
Capitalize
Make it without you

Not sure which one is yours? Find your stage →

1M+books & audiobooks read
250K+roadmaps requested
playbooks published
ways to work with us
The system

Diagnose. Learn. Scale.

01 — DIAGNOSE

The Scaling Roadmap

Three questions pinpoint your stage, name the one constraint holding you back, and hand you the next move. Free, personalized, under 30 seconds.

Build my roadmap →
02 — LEARN

The Playbooks

The frameworks from the $100M series, one question and one straight answer per page — offers, leads, money models, and scaling.

Enter the Playbooks →
03 — SCALE

Work with the firm

The books, the workshops, School of Scale, and Acquisition.com Ventures — the ways to put the playbook to work at your stage.

See the Store →
From the Playbooks
The Store
The room

Operators scale in the open.

School of Scale is where founders work the nine stages together — the playbooks, the templates, and the rooms to move through each constraint. Bring your business; leave with your next move.

THE LADDER

The nine stages of scale

Every business is on this ladder somewhere. The trick isn't doing everything — it's knowing which single rung you're on, and the one constraint you have to clear to reach the next.

From improvising alone to a business that runs without you, each stage has a defining bottleneck: no product, no sales, no repeatability, no profit, no stability, no focus. Skipping rungs is how businesses stall. Working the constraint on your current rung is how they compound. The Scaling Roadmap tells you which rung is yours in about thirty seconds.

STAGE 0

Improvise

You have nothing to sell yet. Constraint: a real offer.

STAGE 1

Monetize

Make your first sale. Constraint: a Grand Slam Offer someone pays for.

STAGE 2

Advertise

Make it repeatable. Constraint: a lead-getting machine (the Core Four).

STAGE 3

Optimize

Make it profitable. Constraint: unit economics and money models.

STAGE 4

Stabilize

Make it reliable. Constraint: delivery that doesn't depend on you.

STAGE 5

Prioritize

Make it focused. Constraint: saying no to everything but the main thing.

STAGE 6

Productize

Make it a machine. Constraint: systems and a team that own outcomes.

STAGE 7

Specialize

Make it the best. Constraint: being the category's obvious choice.

STAGE 8

Capitalize

Make it without you. Constraint: a business that runs and pays owners.

Find my stage →
THE STORE

Ways to work with us

Start free and go as deep as your stage calls for. The books teach the method, the roadmap and workshops apply it, and Ventures is us rolling up our sleeves alongside you.

Nothing here is padded. The books are nearly free on purpose — the goal is that the free version is better than most paid ones, so the next step is obvious when you're ready for it.

Prices and availability shown are illustrative for this preview. The live catalog and checkout run on shop.acquisition.com.

SCHOOL OF SCALE

Scale in the open.

The community and curriculum for operators actively working the nine stages — not spectators, operators with a business to move.

The playbooks tell you what. School of Scale is where you do it with other founders on the same ladder — sharing the templates, tearing apart each other's offers, and reporting the numbers. The whole point is momentum: you leave every week with the next concrete move for your constraint.

The people who scale fastest aren't the smartest. They're the ones who do the boring reps in a room that keeps them honest.

Curriculum — the nine stages made practical, one constraint at a time.

Rooms — founders at your stage, working in the open.

Templates — the offers, scripts, and dashboards from the $100M series.

Start with the nine stages, then find your rung.

Explore School of Scale ↗
ABOUT

What is Acquisition.com?

A holding company that partners with a small number of businesses doing $3M–$100M+, investing capital and a proven playbook to help them scale — without selling out.

Alex and Leila Hormozi built and exited several companies, then turned the operating system that did it into a firm. Acquisition.com backs founders who've already got traction and want to scale the right way, and publishes the method openly — the $100M books, free trainings, and the Scaling Roadmap — so the front door is education, not a sales pitch.

The doctrine

Give away the how. The free version should beat most paid ones. One constraint at a time. Growth is finding the single bottleneck and clearing it, then the next. Volume negates luck. Boring reps, done consistently, beat clever bets. Honest math only — especially about money, where this site teaches mechanics and never gives investment advice.

The full answer lives in the Playbooks: What is Acquisition.com?

FAQ

Straight answers

What actually is this site?

Three tools in one: the Scaling Roadmap (a free, personalized diagnostic), the Playbooks (one-question, one-answer pages from the $100M series), and the Store (books, workshops, and ways to work with the firm). Diagnose, learn, scale.

Is the Scaling Roadmap really free?

Yes. Answer three questions — your revenue stage and your biggest bottleneck — and it returns your stage on the nine-stage ladder, your likely constraint, and the next move. No payment, about 30 seconds. Build it here.

Are the books worth it if they're nearly free?

That's the point. $100M Offers, $100M Leads, and $100M Money Models are priced to remove every reason not to read them. The free audiobooks are the full text.

Who is Acquisition.com for?

Operators. The free tools help anyone from first sale up; Ventures partners with established businesses doing roughly $3M–$100M+. If you're pre-revenue, start with the roadmap and the books.

Is any of this financial or investment advice?

No. The Playbooks teach business mechanics — offers, leads, unit economics. They don't tell you what to invest in, and outcomes depend on your market and execution.

Where do I follow along?

@AlexHormozi on X, YouTube, and links.html for everything in one place.